Dr. Carlos A. Souza, Prof. Ana Beatriz Martins


This comprehensive study delves into the profound impacts of financial innovations on the operational efficacy and overall performance of financial institutions within Brazil. In the wake of technological evolution, Brazilian financial entities are navigating through a paradigm shift, embracing digital banking, blockchain technology, fintech collaborations, and mobile payment solutions. The core aim of this exploration is to dissect the correlation between the adoption of these financial innovations and the subsequent ramifications on profitability, market share expansion, and customer satisfaction enhancement. Utilizing a robust mixed-methods approach, this study amalgamates quantitative performance metric analysis with qualitative insights garnered from industry connoisseurs. The findings unveil a positive association between financial innovation embracement and performance upliftment across the surveyed institutions. This research not only contributes to the academic discourse on financial innovations but also offers pragmatic insights for policymakers and financial institution strategists in fostering a conducive ecosystem for technological advancements

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