INFLUENCE OF PROCESS INTEGRATION ON THE COMPETITIVE ADVANTAGE OF LISTED FIRMS AT THE NAIROBI SECURITIES EXCHANGE IN KENYA

Abdi Adan Salat, Dr. Jackson Ndolo

Abstract


The main goals of supply chain strategy are cost reduction, higher customer satisfaction, and obtaining an edge over rival supply chains and businesses. Given the underwhelming performance of Kenyan manufacturing companies, it was necessary to identify their supply chain tactics and determine if they affected their ability to compete. Establishing the impact of process integration strategy on the competitive advantage of listed companies in Kenya's Nairobi Securities Exchange was a larger goal of the research. The supply chain operations reference (SCOR), served as the study's pillar. The study used a descriptive methodology and focused on ten NSE-listed companies. The research used a closed-ended, five-point Likert scale questionnaire to gather data from the sample respondents. Both descriptive and inferential statistics were employed in the analysis of the data using the Statistical Package for Social Sciences (SPSS) tool. Frequency distributions, means, and standard deviations were included in descriptive statistics, while regression analysis were used for inferential statistics.  The study findings were presented in the form of tables and figures. The results revealed that there was a strong positive correlation between process integration and competitive advantage as shown by r = 0.813, statistically, significant p = 0.001<0.01. The study, therefore, concludes that if appropriate process integration strategies are embraced the competitive advantage of the firms will improve a great deal. The study suggests that similar studies could be conducted in other sectors including the unlisted manufacturing firms in Nairobi City County for holistic view of the study phenomena.

 

Keywords: Process Integration, Competitive Advantage, Nairobi Securities Exchange


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