RESPONSE STRATEGIES AND ORGANIZATIONAL PERFORMANCE OF KENYA POWER AND LIGHTING COMPANY

Evans Mugambi Karanja, Dr. Mary Omondi

Abstract


Organizations operate in a turbulent business environment that is constantly changing. In the recent years, there have been various changes in the external environment. Changes that have impacted the performance of businesses. Organizations therefore, have to find ways to cope with the changes in what is the response strategy. Previous studies indicate that implementing the correct response strategies results in superior performance. The main objective of this study was to examine the impact of different types of response strategy on the performance of parastatals focusing on Kenya Power and lighting company. The specific strategies studied include organization restructuring and innovation. The theories that underpinned the study were open systems, technological acceptance, stakeholders, and resource-based theories. The research design used both descriptive and inferential statistics target population being 115 personnel from the various department who take part in the strategy formulation and implementation. A semi-structured questionnaire was used to collect the data which was then analyzed using SPSS. The study concluded that there is a positive and statistically significant relationship between innovation strategies on performance. Restructuring however demonstrated a positive but insignificant relationship with performance. More clarity should however be sought out before a restructuring strategy is implemented. Before initiating any restructuring efforts, organizations should clearly define their objectives and desired outcomes.

Kewords: Innovation, Restructuring, Performance


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References


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