ASSESSING THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN COMMERCIAL BANKS IN KIAMBU COUNTY

Simon Rukungu Karanja, Martin Kweyu

Abstract


Corporate social responsibility (CSR) has become an important focus for corporations worldwide.  The study sought to assess the implementation of Corporate Social Responsibility in Commercial Banks in Kiambu County. The study was based on the stakeholder theory, Social contract theory, Institutional Theory and Carroll’s theory of CSR. This study adopted a descriptive survey design. The target population was the 7 commercial banks operating in Kiambu County from where 57 managers were selected for the study. Stratified random sampling was applied in getting 57 respondents for the study. Primary data was collected by use of a structured questionnaire. Data collected was analyzed by the use of descriptive statistics through SPSS (version 20) and presented in form of frequency tables, bar charts, graphs and pie charts. The study findings revealed that all the respondents’ banks involve in CSR activities. The study findings further revealed employees are more concerned about economic responsibility while the customers are more concerned about ethical responsibility. The respondents indicated changing customer needs, poor CSR Policies, lack of top management support, political instability and limited funds for CSR as the challenges faced in the implementation of CSR activities in their organization. The study revealed that the main factors influencing the implementation of CSR were market competition, financial capability, communication among stakeholders and Company objectives. The study recommends that commercial banks evaluate and monitor the changing customer needs, formulate strong CSR policies and guidelines and increase the budget allocation to CSR activities.

 

Key Words; Opinion/Attitudes, Challenges, Implementation of Corporate Social Responsibility

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References


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