TALENT MANAGEMENT PRACTICES AND EMPLOYEE RETENTION IN PRIVATELY-OWNED MEDIA HOUSES IN KENYA

Eric Ochieno Musungu, Dr. Mary Kamaara (Ph.D)

Abstract


The purpose of this study was to investigate the talent management practices and employee retention in privately-owned media houses in Kenya. Kenyan Media houses are faced with the challenge of retaining staff owing to frequent retrenchments and loss of experienced staff to international media houses and government. The general objective of the study was to investigate the talent management practices and employee retention in privately-owned media houses in Kenya. Specifically, the study aimed to investigate the effect of training & development and career management and progression opportunities on the employee retention in privately-owned media houses in Kenya. The target population of the study was the 1,621 permanent employees at Nation Media Group, Standard Group, Royal Media Group, Radio Africa Limited and Mediamax Network out of which 321 were sampled using Yamane’s sampling formula. The study was grounded in human capital theory and Maslow’s Needs theory. Using descriptive research design the study evaluated relationships between talent management practices and employee retention in privately-owned media houses. The primary data was collected using questionnaires and the study yielded both qualitative and quantitative data which was analysed using descriptive and inferential statistics. The study findings showed that Training & Development (r=0.812, p-value=0.00) had a significant positive relationship with employee retention. There is a significant positive relationship between career management and progression with employee retention (r = 0.778, p value =0.000). Training & development and career management and progression explain 71.5% of the variations of employee retention in privately-owned medial houses in Kenya. The study concluded that training & development and career management and progression influence employee retention in privately-owned media houses in Kenya. It was recommended that management of the privately-owned media houses embed talent management to their business strategy to enhance retention.

Keywords: Talent Management Practices, Training and Development, Career Management and Progression, Employee Retention 


Full Text:

PDF

References


Belva. (2020, February 18). Kenya vs the world: Where does Kenya rank in the digital world? Retrieved from Belva Digital: https://belvadigital.com/kenya-vs-the-world-where-does-kenya-rank-in-the-digital-world/

Collings, D. G. (2013). Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities. Journal of World Business, 49(2), 253-261.

Cropanzano, R., Anthony, E. L., Daniels, S. R., & Hall, A. V. (2017). Social exchange theory: A critical review with theoretical remedies. The Academy of Management Annals, 11(1), 479-516. https://doi.org/10.5465/annals.2015.0099

Frankfort-Nachmias, C., & Nachmias, D. (1996). Research methods in the social sciences (5th ed.). New York, NY: St. Martin’s Press.

Howe, N., & Strauss, W. (2010). Millennials rising: The next great generation. New York, NY: Vintage Books.

Kamal, R. (2021). ‘The Great Resignation’: June’s US jobs report hides unusual trend. The Guardian. Retrieved from https://www.theguardian.com/business/2021/jul/03/us-jobs-report-june-trend

Kimani, B. (2022). KTN’s Mercy Korir & 2 other top journalists resign. https://www.kenyans.co.ke/news/81800-ktns-mercy-korir-2-other-top-journalists-resign

Koigi, B. (2020, June 23). Safaricom partners with Radio Africa and MediaMax on distribution of digital newspapers. Retrieved May 17, 2021, from https://africabusinesscommunities.com/tech/tech-news/kenya-safaricom-partners-with-radio-africa-and-mediamax-on-distribution-of-digital-newspapers/

Koberg, C. S., & Chusmir, L. H. (2017). Organizational culture relationships with creativity and other job-related variables. Journal of Business Research, 15(5), 397-409.

Kumar, S. (2021). The impact of talent management practices on employee turnover and retention intentions. Global Business and Organizational Excellence, 41(2), 21-34. https://doi.org/10.1002/joe.22130

Lu, A. C. C., & Gursoy, D. (2016). Impact of job burnout on satisfaction and turnover intention: Do generational differences matter? Journal of Hospitality & Tourism Research, 40, 210-235. https://doi.org/10.1177/1096348013495696

Milimo, D. (2023). Another top Citizen TV journalist quits, lands new job at Parliament. Mpasho. https://mpasho.co.ke/entertainment/2023-03-07-another-top-citizen-tv-journalist-quits-lands-new-job-at-parliament/

MCK. (2020). Status of the media report 2020. Media Council of Kenya.

Mugenda, O. M., & Mugenda, A. G. (2003). Research methods: Quantitative and qualitative approaches. Nairobi, Kenya: Acts Press.

Mwangi, D. (2022). Kiss 100's parent company announces mass firing. Pulse Live Kenya. https://www.pulselive.co.ke/news/local/radio-africa-group-announces-mass-lay-offs/d7jqhj3

PWC. (2018). Entertainment and media outlook: 2018-2022. PricewaterhouseCoopers Inc.

Thomas, N. J., Brown, E., & Thomas, L. Y. (2017). Employee satisfaction and turnover intention: A comparative analysis between front-of-house and back-of-house employees in casino-entertainment venues. Journal of Human Resources in Hospitality & Tourism, 16, 71–87. https://doi.org/10.1080/15332845.2016.1202065

UNESCO. (2020, September 9). UNESCO strengthens capacities in media and information literacy in Kenya. Retrieved September 13, 2020, from https://en.unesco.org/news/unesco-strengthens-capacities-media-and-information-literacy-kenya

WAN-IFRA, & AMI. (2012). Financially viable media in emerging and developing markets. World Association of Newspapers and News Publishers (WAN-IFRA); African Media Initiative (AMI).

Younas, M., & Bari, M. W. (2020). The relationship between talent management practices and retention of generation 'Y' employees: Mediating role of competency development. Economic Research-Ekonomska Istraživanja, 33(1), 1330-1353. https://doi.org/10.1080/1331677X.2020.1748510


Refbacks

  • There are currently no refbacks.