INFLUENCE OF PERFORMANCE APPRAISAL ON EMPLOYEE RETENTION IN MOBILE TELECOMMUNICATION COMPANIES IN NAIROBI COUNTY, KENYA

Jerusha Absalom, Dr. Kyule Alexander

Abstract


This study sought to assess the influence of performance appraisals and employee retention in mobile telecommunication industry in Nairobi County. The study was guided by the following specific objectives: to determine the influence of goal setting on employee retention in mobile telecommunication industry in Nairobi County; to establish the influence of feedback on employee retention in mobile telecommunication industry in Nairobi. This study was guided by Goal-setting theory. This study adopted a descriptive research design. This study focused on four major telecommunication firms operating in Kenya which are; Safaricom Limited, Airtel Limited, Telkom Kenya and Equitel Limited. Yamane formula for calculating sample size was used to determine the study sample size. The sample size of the study was 123 respondents. Stratified random sampling technique is used when population of interest. The study collected primary data using questionnaires. The pilot test was carried out among 12 respondents who were excluded in the final study. Since the study used both qualitative and quantitative data collection methods, both qualitative and quantitative data analysis techniques were used. Quantitative data was analysed using quantitative techniques. SPSS (version 25) was applied in analysing quantitative data where descriptive statistics was computed and presentations done in percentages, means, SD and frequencies. Displaying of the information was done in table and figures. To facilitate this, responses were tallied, percentages of variations computed and data described and interpreted in line with study’s objectives and assumptions. Qualitative data was analysed using content analysis and the findings presented in prose form. Correlation analysis was done to quantify the strength and direction of the relationship between the variables. Regression analysis was used to assess the influence of performance appraisals and employee retention in mobile telecommunication industry in Kenya. The study concludes that goal setting has a positive and significant effect on employee retention in mobile telecommunication industry in Kenya. In addition, the study concludes that feedback has a positive and significant effect on employee retention in mobile telecommunication industry in Kenya. From the results, the study recommends goal alignment, employee involvement and attainability of goals to telecommunication companies. In addition, the study recommends implementation of proper review techniques, performance standards and review intervals to telecommunication companies.

Key words: Performance Appraisals, Goal Setting, Feedback, Employee Retention


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References


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