INFLUENCE OF SUPPLY CHAIN ACCESSIBILITY ON PERFORMANCE OF TEA PROCESSING FIRMS IN MOUNT KENYA REGION, KENYA

Kithinji Benson Mugambi, Dr. Jackson Ndolo

Abstract


Tea is globally among the most popular and lowest cost beverages, next only to water. It is consumed by a wide range of age groups at all levels of society. More than three billion cups of tea are consumed daily worldwide. The Kenya tea industry dropped from being the biggest exporter of black tea items on the planet to being the second biggest exporter behind China in the year 2018. This means Kenya faces solid rivalry from different exporters of black tea for example China, Sri Lanka, India, and Germany. This study along these lines sought to determine the influence of supply chain accessibility on the performance of tea processing firms in the Mount Kenya Region, Kenya. This study was anchored on the Contingency Theory. A descriptive survey design was performed on the tea processing firms in Mount Kenya Region, Kenya. The study was focused on the Managers responsible for Planning, data executives, acquisition, stock administration, warehousing, creation, circulation, transportation, Centre gatherings, and marketing office. 72 respondents were attained through purposive sampling. A structured questionnaire was a fundamental assortment instrument for the study where quantitative information was gathered and broken down through Statistical Package for Social Sciences version 22. Descriptive and inferential analysis was used and Figures and tables were utilized to present the study findings. The study established that supply chain accessibility has a positive influence on the performance of tea processing firms in Kenya. The relation is positive and significant at the 1% level as the p-value associated with the Z value (8.49) is less than 0.01. In conclusion, in a changing and challenging environment, processing firms must advance their supply chains beyond the traditional. Without a strategic focus on supply-chain risk management, supply chain operations can rapidly deteriorate, putting quality, profitability, and lives in danger. The study recommends that tea processing firms in Kenya should have a clearly defined sourcing strategy that will significantly improve both the quality and the speed required to achieve a firm’s objectives.

Keywords: Supply Chain Accessibility, Performance, Tea Processing Firms


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