ASSESSMENT OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON SUPPLY CHAIN PERFORMANCE OF KENYA BREWERIES LIMITED: A CASE STUDY OF THE NAKURU BRANCH

Goodwill Kimori, Dr. Simon Nyakwara

Abstract


The purpose of this study was to examine the influence of Environmental Corporate Social Responsibility activities on Supply Chain Performance of Kenya Breweries Limited in Nakuru branch. The study was guided by the Corporate Social Performance theory. A case study was chosen to enable the researcher gain in depth understanding of the study. The study used a descriptive survey research design. The target population of the study was two hundred and fifty (250) employees and it included all full-time employees of the Kenya Breweries Limited in Nakuru branch. The respondents were made up of procurement, supply chain, logistics and stores officers from their respective departments in the firm. The study focused on Supply Chain performance putting more emphasis on how CSR activities can impact Supply Chain performance. Data was collected using questionnaires which were administered by the researcher through drop and pick method. The study found that the firm carries out tree planting activities and takes part in garbage collection activities. There was no significant relationship between Environmental CSR activities and Supply Chain Performance of Kenya Breweries Limited branch in Nakuru. The study recommended that the government should also ensure that proper regulation is put in place to ensure that all manufacturing firms are socially responsible to the community within which they are operating. This will ensure that the environment is not degraded through improper disposals of wastes and other products, quality products are produced and reasonable prices are offered to customers.

Keywords: Environmental, Corporate Social Responsibility Activities, Supply Chain Performance, Kenya Breweries Limited


Full Text:

PDF

References


Birmingham, K. (2011). Beyond the business case for corporate sustainability. Business Strategy and the Environment Journal.

Bowen, H. (1953). Social Responsibilities of the Businessman.

Cheruiyot, F. . (2010). The relationship between corporate social responsibility and financial performance of companies listed at the Nairobi Stocks Exchange. Unpublished.

Connelly, P. (2011). An examinantion of corporate sustainability disclosure level and its impact on financial performance.

Gunasekaran, A., Patel, C., & McGaughey, R. (2004). A framework for supply chain.

Hollensbe, E., Wookey, C., Loughlin, H., George, G., & Nichols, V. (2014). Organizations with purpose. Academy of Management Journal.

Joel, D. ., Keong, L., & Keah-Choon, T. (2009). Principles of Supply Chain Management: A Balanced Approach. 431–449.

Khan, M. T., Khan, N. A., Ahmed, S., & Ali, M. (2012). Corporate Social Responsibility (CSR)–Definition, Concepts and Scope (A Review). Universal Journal of Management and Social Sciences, 2(7), 41–52. Retrieved from https://scholar.google.com/scholar?q=CSR+definition&btnG=&hl=en&as_sdt=0,5#3

Kitchen, H. T. (2010). Corporate Social Management. Unpublished.

Luo, X., & Bhattacharya, C. . (2006). Corporate Social Responsibility, Customer Satisfaction and Market Value. Journal of Marketing.

McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate Social Responsibility: International Perspectives. Academy of Management Journal.

Mele, D. (2006). Mainstream Theories in normative Corporate Social Responsibility.

Mohr, L. (2001). What do we mean by Corporate Social Responsibility. Corporate Governance Journal.

Oketch, C. S. (2014). Supply Chain Performance and Performance of Manufacturing Pharmaceutical Firms in Kenya a Research Project Submitted in Partial Fulfilment of the Requirements for the Award of Master of Business Administration ( Mba ), School of Business the University of.

Omboto, P. (2014). Adoption of Blue Ocean Strategy in CSR by commercial Bank of Africa.

Ponnu, C. ., & Okoth, M. O. . (2009). Corporate Social Responsibility Disclosure in Kenya. African Journal of Business Management.

Scholtens, B. (2006). Finance as a Driver of Corporate Social Responsibility. Journal of Business Ethics.

Taticchi, P., Tonelli, F., & Cagnazzo, L. (2010). Performance measurement and management: a literature review and research agenda. Measuring Business Excellence. 14, 2559.

Udayasankara, K. (2008). Corporate Social Responsibility and Firm Size. Journal of Business Ethics.

United Nations. (2013). Status of world citie’s.

Wartick, S. ., & Cochran, P. . (1985). The Evolution of the Corporate Social Performance Model. Academy of Management Journal.

Zheng, Q., Luo, Y., & Wang, S. L. (2014). Moral degradation, business ethics and corporate social responsibility in a transitional economy. Journal of Business Ethics, 405–421.


Refbacks

  • There are currently no refbacks.