Effect of Social Awareness on Employee Performance in Manufacturing Firms in Kiambu County, Kenya

Eunice Mukami Kinyanjui, Dr. Cornelius Asuma

Abstract


Human beings possess various forms of intelligence that shape how they think, act, and relate to others. Among these, social intelligence, the ability to understand, manage, and build effective relationships is a cornerstone of personal and professional success. Closely linked to this is emotional intelligence (EI), which encompasses the capacity to recognize, understand, and regulate one’s own emotions while responding appropriately to the emotions of others. In modern organizations, emotional intelligence has emerged as a critical determinant that differentiates exceptional performers from average ones. This study examined the role of social awareness component of emotional intelligence on employees’ performance in manufacturing firms within Kiambu County, with a specific focus on Bata Shoe Manufacturing Company in Limuru. The study was anchored on Goleman’s Emotional Intelligence Theory. A descriptive survey research design was employed, targeting managerial-level employees at Bata Shoe Manufacturing Company, including senior, middle, and functional managers. Using a proportionate stratified sampling technique, a total of 80 respondents were selected. Data was gathered through semi-structured questionnaires. Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS), generating descriptive statistics such as means, standard deviations, and frequencies, which were presented in tables for clarity. Regression analysis was conducted to establish the relationship between social awareness and employee performance. The findings revealed that social awareness had a significant positive influence on employees’ performance at Bata Shoe Manufacturing Company. Consequently, organizations are encouraged to integrate emotional intelligence development into employee training and leadership programs to foster higher performance and sustainable growth.

Keywords: Social Awareness, Employee Performance, Manufacturing Firms


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References


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