EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON THE PERFORMANCE OF SOLAR ENERGY COMPANIES IN KENYA

Susan Muthoni Nderitu, Dr. Nelson Lambaino

Abstract


The study sought to in-depth analyse and describe the GSCM practices and their effect on the operational performance of solar energy companies’ in1Kenya. The study employed a descriptive research design. The study population comprised of fifty-one (51) solar energy firms registered by the Energy and Petroleum Regulatory Authority of Kenya as of 30th December 2019. The study adopted a stratified sampling technique to identify 64 respondents from four departments relating to supply chain management. Both primary data and secondary sources weere used to avail data for the1study. The data for analysis, primary in nature was obtained by employing unstructured questionnaires to guide the1respondents. Secondary data mainly come from journals and1newspapers, textbooks and reports by relevant1institutions. Quantitative data was coded and entered into Statistical Packages for Social Scientists (SPSS v21) and broken down utilizing distinctive measurements. Qualitative data was analysed based on themes. The findings were in tables, charts and graphs. The R value as reported by the predictor variables returned a value of .834 implying that the association between the dependent variable and the predictor factors was positive. Correlation value obtained from the results stood at of 0.695means that 69.5% of the changes in performance of solar firms in Kenya could be attributed to green procurement, green marketing, green distribution, and reverse logistics). Thus, the model used to fit the study variables was a perfect fit. Regression results showed that there was a significant relation between the independent and dependent variables. at (β=0.715), p=0.000 <0.05). Consequently, the project concluded that Performance of solar energy companies can be improved by; green procurement, green marketing, green distribution, reverse logistics. The study recommended that companies to adopt green supply chain management practices matrix to boost their performance.

Key Words: Green Procurement, Green Marketing, Performance


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References


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